by Abdullah Faraz
February 25, 2025
A good bounce rate for a car dealership is 35% to 55%. It highly depends on how relevant the website content is, how well it provides value at the top, enhances user experience, and optimizes page load speed. A study by Gatsby shows that a dealership website built on Gatsby has a bounce rate of 28.75%, which is much better than average due to improvements in content and website performance.
Let’s break down some important and basic knowledge about bounce rate to determine what bounce rate is good for different industry-specific websites.
- Understanding Bounce Rate
- Industry-Specific Bounce Rate Benchmarks
- Retail & Consumer Industries
- Real Estate & Travel
- Healthcare & Nonprofits
- Finance & Government
- Hospitality & Lead Generation
- News & Media
Understanding Bounce Rate
What is a Good Website Bounce Rate?
Good website bounce rate generally falls between 26% and 40%. However, what bounce rate is good or not depends on industry, traffic source and user experience.
26% – 40%: Excellent (Highly engaging site)
41% – 55%: Average (Typical for most sites)
56% – 70%: High (May indicate issues but depends on context)
70%+: Very High (Potential problem)
What is a High Bounce Rate?
A bounce rate higher than 55% is considered high, but again, it heavily depends on content relevance. If user intent is fulfilled, the web page is well-structured, and speed is optimized, the bounce rate can decrease significantly, no matter what industry you are in.
What is the Average Bounce Rate for a Website?
The average bounce rate for a website is 55%. However, it varies widely across different industries. For example, for dictionaries and blogs, it could be 65% to 90%, as users find information quickly, while eCommerce and retail websites typically have a bounce rate between 20% and 45%.
What is the Average Soft Bounce Rate?
The average soft bounce rate for emails varies across industries. An email or soft bounce rate of 2% is considered average, while 5% or above is a high soft bounce rate, which may indicate issues with email list health or sending practices.
Industry-Specific Bounce Rate Benchmarks
What is the Bounce Rate Benchmark for B2B in 2025?
The bounce rate benchmark for B2B in 2025 for email campaigns is 2.5%, while B2B websites have a bounce rate benchmark of 25% to 55%, which is acceptable.
What is the Bounce Rate Benchmark for eCommerce in 2025?
A 45% bounce rate is average for eCommerce websites. Enhancing site speed, optimizing UI, and ensuring content relevance can improve this metric. Additionally, product quality is crucial; otherwise, users may leave the website quickly.
Source: Promodo
What is the Average Bounce Rate for Shopify?
The average bounce rate for Shopify stores is 41.1%. However, different industries have varying bounce rates due to differences in user intent and content engagement.
Source: Shopify
What is the Average Bounce Rate for Facebook Ads?
The term “bounce rate” is not typically used for Facebook ads. Instead, click-through rate (CTR) and conversion rate are used to evaluate ad performance.
- 1.44% is the average CTR for Facebook ads.
- The average conversion rate for Facebook ads is around 8.78% across industries.
Source: Backlinko, Sproutsocial
What is the Bounce Rate by Industry?
Retail & Consumer Industries
What is the Average Bounce Rate for Retail Websites?
The average bounce rate for retail websites typically ranges from 20% to 45%. It overlaps with eCommerce websites. In retail, factors such as traffic sources and device usage can significantly influence bounce rates.
What is the Average Bounce Rate for the Fashion Industry?
The average bounce rate for the fashion industry is 42%, which overlaps with apparel. The fashion industry tends to have lower bounce rates compared to some other sectors due to its visually engaging content and user-friendly navigation.
Source: Mycodeless Website
Real Estate & Travel
What is the Average Bounce Rate for Apartment Rental Websites?
The average bounce rate for apartment rental websites is often reported to be between 40% and 60%.
- The homepage bounce rate is about 35%.
- Property details pages have a higher bounce rate of around 55%.
Source: Inmotion real estate
What is the Average Bounce Rate for Real Estate Sites?
The average bounce rate for real estate websites is reported to be 44.50%. This indicates that real estate websites generally have lower bounce rates than the overall average across all industries. One possible reason is that users explore multiple property listings.
Source: CXL
What is the Average Bounce Rate for Travel Websites?
The average bounce rate for travel websites is reported to be 50.65%. Travel websites often have a higher bounce rate because users find information quickly.
Source: CXL
Healthcare & Nonprofits
What is the Average Bounce Rate for Breast Cancer Websites?
The average bounce rate for breast cancer websites is 55% to 70%, which overlaps with healthcare websites.
Source: Jetpack
What is the Average Bounce Rate for Clinics?
The average bounce rate for clinic websites is between 45% and 66%. If your bounce rate is higher, analyze the website and improve it.
Source: Medconnect inc
What is the Average Bounce Rate for Healthcare?
The average bounce rate for healthcare websites is 55% to 70%, as users often find information quickly.
Source: Jetpack
What is the Average Bounce Rate for Nonprofits?
The average bounce rate for nonprofit websites is generally between 60% and 70%, which is higher than many other industries. This indicates that nonprofits often struggle to engage visitors beyond the initial page view.
Source: Nptechforgood
Finance & Government
What is the Average Bounce Rate for Banks?
The average bounce rate for banks is 55% to 60%. This overlaps with finance websites and can be slightly higher due to signup pages.
What is the Average Bounce Rate for Government Websites?
The average bounce rate for government websites is 57%. Google considers a bounce rate between 40% and 60% to be “decent” for a content-led site.
Source: GOV
Hospitality & Lead Generation
What is the Average Bounce Rate for Hotel Websites?
The average bounce rate for hotel websites is 43%, which is better than in many other industries. A key reason for this is that people usually scroll through listings and spend time exploring destinations.
What is the Average Bounce Rate for Lead Generation Companies?
The average bounce rate for lead generation websites is typically between 30% and 55%. An excellent bounce rate for lead generation sites is 42.5%.
News & Media
What is the Average Bounce Rate for News Sites?
The average bounce rate for news websites and media varies significantly, but 56.52% is the reported average.
Source: CXL
Conclusion
Here you have my curated list of bounce rates for different industries. A bounce rate of 26% to 40% is excellent, while anything above 70% needs improvement.