by Abdullah Faraz
February 23, 2025
There is no exact number or way to count the number of prompt engineers. However, there are 5,300 prompt engineers on LinkedIn globally. Additionally, there are only 335 gigs on Fiverr, indicating that the competition is low but demand is high and steadily increasing.
For further information about ghostwriters, read on.
- Prompt engineering market growth
- Prompt Engineering Market by Subcategories
- Business Areas Requiring AI Skills
- Prompt Engineering Salaries
- Government and Industry Investments Boosting AI Growth
- Key Companies in the Prompt Engineering Market
- Prompt Engineering Market Share by Region
Prompt Engineering Statistics (Top Picks)
- Prompt engineering market size was estimated at $1.05 billion in 2022 and is expected to grow from $1.34 billion in 2023 to $12.2 billion by 2032.
- The market is projected to grow at a CAGR (Compound Annual Growth Rate) of 27.86% during the forecast period of 2024–2032.
- Natural language processing was valued at $0.48 billion in 2023 and is expected to grow to $4.4 billion by 2032.
- North America holds a prominent position, with a market value of $0.5 billion in 2023, expected to grow to $4.7 billion by 2032.
- Europe follows with a valuation of $0.3 billion in 2023, expected to grow to $3.0 billion, fueled by rising investments in AI technologies.
Is Prompt Engineering Still in Demand?
Yes, prompt engineering is still in demand. In fact, its demand is continually increasing rapidly. In 2022, the market size was estimated at $1.05 billion and reached $1.34 billion in 2023. It is projected to grow to $12.2 billion by 2032. It’s worth investing in, learning, and building a career in, especially with the rise of generative AI.
Source: Market Research Future
What Is the CAGR of Prompt Engineering?
The CAGR (growth rate) of the Prompt Engineering market is expected to be around 27.86% between 2024 and 2032. This shows how rapidly this industry is growing. With the evolution of generative AI, the world has changed, and people are gradually understanding that the next era belongs to AI. Businesses and organizations are more likely to hire and invest in this field than in any other.
Source: Market Research Future
Prompt Engineering Market by Subcategories
- Natural language processing: Valued at $0.48 billion in 2023, expected to grow to $4.4 billion by 2032, highlighting its role in enabling machines to understand human language.
- Data Analysis: Valued at $0.34 billion in 2023, projected to grow to $3.1 billion by 2032.
- Interactive Assistance: Valued at $0.28 billion in 2023, expected to rise to $2.5 billion by 2032.
- On-Premises, Cloud-Based, and Hybrid Solutions: Combined market value of $1.34 billion in 2023, with expectations of substantial growth in the future.
Source: Market Research Future
Business Areas Requiring AI Skills
| Areas of Businesses | Market Share |
| Prompt Engineering | 45% |
| Data Science | 44% |
| Environmental Social Governance | 38% |
| Development operations | 38% |
| Research and Development | 38% |
| Product development | 37% |
| Supply chain planning | 36% |
| Strategic decision making | 36% |
| Platform engineering | 33% |
| Line of business | 28% |
Source: Fortune Business Insights
Prompt Engineering Salaries
What Is the Highest Paid Prompt Engineer?
The highest salary for a prompt engineer is $88,000 per year, while the average annual pay is $62,977 at the start of 2025. While this may seem low compared to other tech and AI professions, AI startups like Anthropic offer a salary range of $72,000 to $92,000 for the role of a prompt engineer. Salaries in this field are based on skill level—greater expertise and experience lead to higher pay. For example, prompt engineers at Meta AI can earn significantly more than this.
In the Bay Area (San Francisco), prompt engineers can earn between $175,000 and $335,000 per year. In comparison, Applied Machine Learning roles pay between $120,000 and $250,000 annually.
Source: Zip Recruiter, 101 Block Chains, Trend Statistics
How Much Do Meta Prompt Engineers Make?
A Meta AI prompt engineer charges $245k-$363k per year. Additional pay and basic salary are included, while the average pay for Meta engineers is $187K per year.
Source: Glass Door
Government and Industry Investments Boosting AI Growth
Government organizations are actively investing in AI research, fostering growth in the market. For example, in October 2023, the U.S. National Science Foundation, a federal agency, allocated USD 10.9 million to support AI advancements while prioritizing user safety.
Similarly, in September 2023, Scale AI, Canada’s AI Global Innovation Cluster, announced over $20 million in funding for five AI projects.
In terms of market segmentation, the industry is categorized into software and services. Among these, the software segment led the market in 2023, accounting for more than 71.0% of the total share.
Source: Grand View Research
Key Companies in the Prompt Engineering Market
- Microsoft
- OpenAI
- IBM
- DataRobot
- Hugging Face
- Meta
- Dataiku
- Salesforce
- Alibaba
- Cohere
- NVIDIA
- SAP
- Anthropic
- Amazon.
- Curved Stone Limited
- A3Logics
- PromptBase
- PromptHero
- Prompt Genie
- AIPRM
- Promptitude
Prompt Engineering Market Share by Region
North America holds a leading position, with a market value of $0.5 billion in 2023, and is expected to grow to $4.7 billion by 2032, fueled by rapid technological innovations and a thriving entrepreneurial landscape.
Europe follows closely with a valuation of $0.3 billion in 2023, which is expected to grow to $3.0 billion, fueled by rising investments in AI technologies.
The APAC region, valued at $0.35 billion in 2023 and projected to reach $2.8 billion, benefits from rapid digitization and a tech-savvy population.
South America, though smaller with a value of $0.1 billion, is expected to grow to $0.8 billion, driven by increasing interest in machine learning applications.
| Areas | Market share |
| North America | 34% |
| South America | 8% |
| Europe | 25% |
| Middle East & Africa | 12% |
| Asia Pacific | 21% |
Source: Market Research Future, Fortune Business Insights
Conclusion
The prompt engineering industry is growing rapidly due to the evolution of generative AI. The demand for prompt engineers is increasing as new AI-based startups are launched. This creates new opportunities for people looking for new, less saturated, and in-demand skills to pursue as their careers.
Further Read: Are Ghostwriters in Demand?